Matratzen Concord

Matratzen Concord is a pan-European ‘Fach Discount’ (mainly cash & carry) format that primarily serves the replacement market and focuses on the sales of principally mattresses, bed bases, box springs and bed textiles. The chain has 1,004 stores in three countries (Germany, Switzerland and Austria). While the stores have traditionally been located near consumers in and around city centres, they are increasingly also located in retail parks.

Revenue in comparable stores decreased at Matratzen Concord by 4.8%, while total revenue in 2016 decreased by 2.0%. This decrease occurred primarily in Germany and was largely due to German consumers' lower propensity to buy, which was reflected in the lower number of visitors. In addition, a number of important strategic initiatives, including the introduction of a new digital technical webshop platform aimed at increasing the (online) attractiveness (attracting more visitors), have not been effected on time or sufficiently due to a delay in delivery of the platform. This has all taken place within the context of a growing demand for box springs and a growing offering of online-only one-size-fits-all mattresses that were introduced with extremely high acquisition costs per order and a high number of returns.

The process of remodelling the stores in Germany started in 2016. All of the stores will be modernised within three years. Approximately 100 stores were remodelled to this new standard in 2016. The same modernisation is being carried out in Austria and Switzerland.

60 stores were opened and 48 stores were closed in the year under review.

www.matratzen-concord.de
www.matratzen-concord.at
www.matratzen-concord.ch