Beter Bed
Beter Bed is a full-service format of bedroom furniture showrooms in the mid-segment of the market with an outstanding price-quality ratio. Customers order the items in the store or on the website and they are then delivered to and assembled at the customers' homes. The stores are located in the Benelux, preferably on furniture boulevards or in the vicinity of other furniture stores.
2016 | 2015 | Change | |
|---|---|---|---|
Revenue (x € 1,000) | 122,430 | 101,254 | 20.9% |
Number of stores | 100 | 97 | 3.1% |
Number of employees (FTE) | 612 | 544 | 12.5% |
Revenue of Beter Bed increased by 20.9% to € 122.4 million in 2016. This was the highest revenue ever achieved by Beter Bed. The increase is a result of unabatedly high consumer confidence, the favourable housing market, the successful elaboration of the ranges within a service-oriented retail and online environment and the expansion of the number of stores in Belgium.
Beter Bed's online sales developed excellently in 2016. The share of online sales in the revenue currently amounts to 6.2% (2015: 5.0%).
A net total of three stores were opened in the year under review. The order intake in comparable stores in 2016 rose by 19.2%.
